About Us


ARC (Automated Response Conversions)

We are a family-owned SaaS company dedicated to helping small businesses grow through powerful sales automation, CRM solutions, and AI-driven customer engagement tools.

Family Owned


We are a family-owned SaaS company dedicated to helping small businesses grow through powerful sales automation, CRM solutions, and AI-driven customer engagement tools.

Founded by brothers:

Matt and Greg Santini, ARC was born out of a shared vision over 8 years ago: to create a system that empowers local businesses to capture, convert, and retain more customers—without needing expensive tools or large marketing teams. What started as a simple automation tool has evolved into a full-service marketing automation platform.

Vision

Through years of hands-on development, countless long days, and late nights, Matt and Greg reimagined the way businesses manage their leads, follow-ups, appointments, and sales pipelines. The result is the new version of ARC—a fully customized, white-labeled platform that simplifies marketing and

automated lead conversion

for businesses of all sizes.

At ARC, we specialize in:

Lead capture and follow-up automation All-in-one CRM systems AI chat and SMS marketing tools Appointment booking and reminder automation Review generation and reputation management Sales funnels and campaign automation

Game Changer

ARC has a big reach. Our tools are trusted by small business owners, digital marketing agencies, real estate professionals, med spas, fitness centers, contractors, and local service providers across the U.S.

We understand what it takes to build a business from the ground up, and that’s why we’ve created a platform that’s easy to use, customizable, and built to scale with your success.

Whether you’re looking to streamline your client communications, generate more leads, or fully automate your sales pipeline, ARC is the

automated response solution

you’ve been waiting for.

Ready to grow smarter, faster, and with less stress?

Join the ARC family and see what smart automation can do for your busines